Lori Senecal is one of the leading marketing executives from New York, and she is considered as one of the most successful female executives in her forte. She is currently serving as the Global CEO of CP&B and has some previous achievements while serving in different multinational organizations. According to The Huffington Post, for her intensive expertise in different aspects of marketing including but not limiting to Digital Strategy, Integrated Marketing, Digital Marketing, Marketing Strategy, and Creative Strategy, she has been awarded with a number of awards such as Advertising Age’s “Women to Watch” in 2013 as well as AWNY Game Changer Awards along with a Quantum Leap award for leadership and innovation.
Lori completed B. Com (Bachelor of Commerce) education in Marketing & Finance from McGill University. After completing her studies, she co-founded TAG Ideation through McCann Erickson where served from 2003 to 2007. She also became the Global Chief Innovation Officer at McCann World Group for her intuitive strategic contributions within this timeframe. Following this, she joined McCann Erickson as President in its New York Office where she served in that position for two years between 2007 to 2009. In 2009, she switched to Kirshenbaum Bond Senecal & Partners as its President & CEO and continued to develop some marketing projects for some large organizations till 2012. Under her direction, the company made impressive progress, and she was promoted to the position of Chairman and CEO of this company in 2012. While the enterprise continued to grow and explore in the global market, Lori assumed the position of Global Executive Chairman in 2014. While there were some changes, mergers, and restructuring within this company, Lori became the strategic leader of MDC Partners and joined here as its President & CEO. She is now also serving as the Global CEO of CP&B from March 2015. http://www.adweek.com/news/advertising-branding/lori-senecal-named-president-ceo-mdc-partner-network-159416.
Lori has made a special position and reputation for herself in the local and global marketing arena through her engaging personality and out of the box strategy development capability. She has been a key player behind the success of McCann Erickson, MDC Partners and CP&B where she used intuitive leadership and sturdy focus on talent to fuel agency’s development and growth across diversified sectors in multiple nations. More info on Ms. Senecal can be found on crunchbase.com.