Ganoderma is a powdered drink that contains extracts of Ganoderma Lucidum, a medicinal mushroom that’s also known as reishi. Ingredients such as sugar and non-dairy creamer can be added to the coffee. Herbs may also be included. Beyond that, the coffee provides a broad range of health benefits to boost consumer’s energy. Despite various marketing claims for the good of the brand, Ganoderma coffee has scientific support proving its health benefits. At Organo Gold, Ganoderma lucidum is the critical component in the coffee brand.
Bernado Chua launched Organo Gold in 2008. He is an experienced veteran in network marketing and works alongside Shane Morand who is the co-founder of the direct selling firm. Under his guidance, the company operates with the Scientific Advisory Board in which Dr. Irma Prado oversees the development of various products.
Organo Gold doesn’t sell its products through direct sales in retail stores, but individual distributors buy products from the product center. Through their efforts, distributors sell products to earn 50 percent of the total sales. Organo Gold uses multilevel marketing to promote as well as sell products. Distributors and sales teams share profits based on the domino effect system.
Bernardo Chua’s products blend gourmet coffee beans with Ganoderma, which is an Asian herb. Organo Gold relies on the health benefits of the herb to produce a quality brand of coffee to help control cholesterol. It has antiviral qualities that make the coffee healthier. As of 2010, Organo Gold’s revenues were estimated to be $35 million. The brand provides its products in a sales system that caters to consumers in the United States, Germany, and Canada among others.